I help founders and leadership teams turn commercial ambition into growth through fractional advisory and execution. A sales and partnerships leader, angel investor and two-time founder, I bring experience across EMEA, Latin America, Asia-Pacific and North America.
Based in England, I currently lead the EMEA partnerships function for a Fortune 500 company. My approach combines strategic judgement with hands-on delivery: opening markets, building valuable partnerships and moving priorities into action.
15+ years of commercial leadership
Two-time founder. Angel investor. Operator.
EMEA · LATAM · APAC · North America
WORK WITH BARBARA
01 / COMMERCIAL LEADERSHIP
Fractional commercial leadership
For founders and leadership teams who need experienced commercial direction without a full-time appointment. Sharpen sales priorities, strengthen partnerships and build a clear route to growth.
02 / ADVISORY & EXECUTION
Market expansion & strategic advisory
For businesses entering new markets, refining their proposition or developing strategic partnerships. Translate opportunity into a focused commercial plan, with practical support to move it forward.
03 / SPEAKING & CONVERSATIONS
An informed voice on growth
For conferences, leadership forums and executive conversations. Perspectives on commercial growth, AI adoption, strategic partnerships and entrepreneurship — grounded in operating experience.
Selected work, published analysis and speaking engagements that connect commercial judgement to real-world execution.
FEATURED THINKING / NAIRAMETRICS
Africa is building the technology. Who owns the customer?
Market power, distribution and the economics of technology adoption.
Read the analysis
AI, judgement and the future of enterprise
What responsible adoption requires beyond tools and ambition.
Execution is the competitive advantage
Commercial strategy only matters when it changes decisions and outcomes.
For fractional advisory and execution, strategic partnerships or speaking engagements, let’s discuss the priorities that matter to your business.
Barbara Anthony-Okafor
Fractional advisory and execution · Commercial growth · Strategic partnerships
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© 2026 Barbara Anthony-Okafor
